The Price Is the Price… Until It Isn’t: Turn-key vs. Cost-Plus Pricing
May 12th, 2026 | by Angie Mays
There’s a moment in nearly every custom home conversation where someone leans back and asks: “So… what’s this really going to cost me?” Fair question. But in luxury custom home building, the answer depends less on the house itself and more on how the project is structured from the beginning. If you’ve started exploring custom building, you’ve likely encountered two common contract approaches: Turnkey (Fixed Price) and Cost Plus. Neither is inherently better than the other. Both can produce exceptional homes. The difference lies in how the experience is managed, how decisions are made, and how financial risk is shared along the way. Read More »